A new iPhone TV commercial titled “Dream” is running that focuses on the excellent Do Not Disturb feature of iOS, which allows you to block out certain hours where notifications, sounds, and alerts won’t bother you unless they’re from a pre-selected important list. The advertisement features the professional tennis player Williams sisters, playing table tennis against the narrator, which as other recent iPhone commercials, is Jeff Daniels voice, who says the following:
“Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed, and I won’t, because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Because disturbing this would just be… wrong.”
The ad is embedded below to view, and is airing on primetime TV now.
Ironically, the “Dream” commercial started airing right at the same time that a prominent Do Not Disturb bug came to light, whereby the feature wasn’t turning itself off automatically as scheduled to. That bug has been acknowledged by Apple and it resolves itself on January 7.
If you haven’t configured Do Not Disturb yet, here’s how to set it up the right way with schedules and exclusion lists, it works the same on iPhone, iPad, and iPod touch.